Growth - stage companies don't need someone to run campaigns. They need someone to build the engine.
3x
Company growth delivered in 3 years
52%
Reductions in trouble calls through smarter CX strategy
25+
Years leading marketing across telecom, hospitality & retail
$18M
Peak annual budget managed across regional teams
$18M
Peak annual budget managed across regional teams
25+
Years leading marketing across telecom, hospitality & retail
52%
Reductions in trouble calls through smarter CX strategy
THE PROCESS
A blueprint built for your business not borrowed from someone else's.
Every engagement starts with deep listening — your customers, your goals, your team, your gaps. From there I design the marketing architecture that fits where you're going, not just where you are. And when it's done, you own it completely.
Understand the Business
01
Deep-dive into your goals, customer journey, competitive landscape, and current marketing reality.
Design the Strategy
02
Build a full-funnel marketing strategy aligned to your growth targets - brand, demand gen, digital and sales enablement.
Build the Structure
03
Develop the org design, RFPs, vendor selection, and tech stack needed to execute the strategy at scale.
Hand Over the Keys
04
Put the right people and partners in place. Train your team. Leave you with everything you need to run and grow it yourself.
Strategy, structure, and the roadmap to scale.
Whether you're starting your marketing function from scratch or need to reimagine what you have, I bring the experience to build it right and the discipline to keep it practical.
WHAT I DO
Marketing Strategy
Full-funnel go-to-market planning anchored in your business goals, customer insights, and competitive positioning. Built to drive measurable growth.
Department Build-Out
Org design, role definition, hiring frameworks, and team structure for companies building a marketing function for the first time or rebuilding for scale.
Partner & Vendor Selection
RFP development, agency evaluation, and tech stack recommendations so you bring in the right partners from the start. Don't waste budget finding out the hard way.
Brand & Positioning
Brand strategy and messaging architecture that clarifies who you are, who you serve, and why you win - across every channel and customer touchpoint.
Demand Generation
Lead generation systems, digital marketing frameworks, and campaign strategy that fill the pipeline and align marketing directly to revenue.
Fractional CMO
Embedded executive leadership. Board ready, data-driven, and accountable for companies that need CMO-level thinking without a full-time hire.
Built for companies ready to grow - not just spend.
WHO I WORK WITH
Full-funnel go-to-market planning anchored in your business goals, customer insights, and competitive positioning. Built to drive measurable growth.
Growth-Stage Startups
Your CMO or VP just left. You need experienced leadership to hold the function together, keep momentum, and prepare for your next hire.
Companies Between Leaders
You're under pressure to show growth. You need a seasoned operator who align marketing to the metrics that matter most to your investors.
PE-Backed Business
You've been doing marketing yourself and it's time to hand it off but you want to make sure it's done right. Let's build something you can trust and run.
Founders Ready to Scale
ABOUT
I've built marketing engines at every level. Now I build them for you.
I spent 12 years at T-Mobile leading regional marketing teams across the Southeast, managing up to $18M in annual budgets and forging partnerships with the Miami HEAT, Miami Dolphins, and more. Then I became the VP of Marketing at Blue Stream Fiber and helped drive 3x company growth, earning recognition as one of CableFax's Most Powerful Women in Broadband.
I know what it takes to build marketing functions that actually move the business - not just generate activity. And I know how to do it without waste, without bureaucracy, and without leaving a company dependent on me to keep the lights on.
That's the whole point. I build it. You run it. You grow.
Linda Richardson
FOUNDER, THE CMO ARCHITECT
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VP Marketing, Blue Stream Fiber 2020-2026
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Co-Owner, Live Edge Slabs of Ft Lauderdale, $1M+ Revenue, 2020-Present
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Regional Director of Marketing, T-Mobile 2008-2020
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CableFax Most Powerful Women in Broadband, 2024
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T-Mobile PEAK Award Winner, 2013